Tito’s Vodka and Social Media saved me from being stranded at SXSW!

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So, I’m shooting photos at SXSW, and have a schedule. I noticed I was on fumes… for a while…. and the engine sounded different even! I was trying to find a gas station downtown with the last of my fumes (Oh yeah… traffic made for really long fume-consuming drive), ‘cept there was  no gas station!

Kathryn to the rescue

My hero to the rescue... with a bundt cake

I get antsy if I can’t make it on time (early) to anything I need to shoot.  I decided to F**k it, I’ll get gas somehow later. Park now, figure out car later.

I sat down, shot photos of the panel, and sent out this tweet “Oh yeah! My car’s on fumes. Will trade 1L of Tito’s Vodka + portrait to the person who can bring a good size gas canister w/ gas. Dm me”

I had to shoot until 6.  I got to my car at 6:20, and had Kathryn already parked near mine, gas container at her feet, and a home made bundt cake wrapped in shiny aluminum.  I guess you can insert a knight in shining armor joke here, right?

I had multiple people offer to rescue me.  The funny thing is that Kathryn was in the audience when I was lecturing at Social Business Boot Camp the other week, in Dallas.  She had engaged me on twitter to get my thoughts on her 1st blog post- go check it out, and comment your thoughts about how shy people can engage.  I left a long comment, or two… and then gave her a few things to change on her site to make it more personable (permalinks, gravatar, admin nick, etc).

The interesting thing is that she claims to be shy.  We never actually spoke at my lecture.  The only reason we spoke was on twitter, when she tweeted me.

Now, if her day had gone as planned, she’d already been parked, and would not’ve left the garage to go get me gas.

I just think it’s awesome that through social media, you can solve problems such as being out of gas… in a fun and creative manner.

Today at SXSW’s Booze-bloggers panel presentation, Elizabeth Bellanti was talking about what a cult following they have, and how Tito’s Vodka has grown because of people talking about it…   I told the story of how I discovered Tito’s Vodka, and she told the panel that I was highly responsible for their social media success.  *blush*

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3 Responses to “Tito’s Vodka and Social Media saved me from being stranded at SXSW!”
  1. ElizabethPW Says:

    SO awesome, the power of twitter! and, meeting people IRL! twitter FTW!

    And, Ori, major congrats re you telling the story of Tito's and them saying how you were highly responsible for their social media success. awesometastic.

  2. meganmatthieson Says:

    I can't believe I was just in Austin and DIDN'T HAVE ANY TITO'S! Great story BTW.

  3. Taxes and Hang gliding | Couch Surfing Ori Says:

    [...] a few posts, and Kathryn saw me speaking at a social media event in Dallas, then was the one who showed up to my rescue when I ran out of gas at SXSW.  How we spoke for the first time, was that she had posted a link to her 1st blog [...]

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