Caution! There’s some cursing in here! Now you can’t complain that I didn’t warn you. This is a hillarious clip about what is going on in the world. There’s thousands (actually – there are 15,740 social media experts on Twitter, according to Mashable). I’ve had my clients send me copies of their social media strategies (I helped with) get praised (Tito’s Vodka for example), and others just tell me thanks… ’cause business is doing better because they’re on social media. But Social Media has become a buzz word. It’s gotten to the point where people have heard the terms, but don’t know what they mean… just that they need them (reminds me of Dilbert’s boss). “I need some SEO!” “I need an Opt-In!” “I need to tweet!” — you probably do, but that doesn’t mean that the guy who bought $80 worth of books at Amazon (Free shipping after $30, how can you go wrong?) justifies the $5,000 he’s charging.
Don’tbe intimidated by language and terms. You can totally google them, or I can Google that for you! There are so many tutorials and courses out there. Many of them are good content actually, but just like Law, you want to make sure you have the latest and greatest… A technique may be in a book that no longer works… or that works with consequences.
There definitely are social media experts out there. For example, one of my close friends and one of my couches,. Meet Kate Buck Jr. a REAL Social Media Expert. Kate can get you tweeted for, Facebooked for, and your customers dealt, educated, and cared for through Social Media. She actually has it down to a science how to get you more followers (that interact with you, not just follow-bots), and what time of what day gets the best retweets or reaction. She’s got many of “the gurus” as clients. Why? ‘Cause she knows her shit, and to them reputation is more imporant, as is their free time. I know a few awesome people in social media. But don’t go putting “Social Media Expert” on your profile if you have less than 2000 followers. Anyways— screw it… I’ll get off my soap-box– enjoy this hilarious clip, and leave a comment if this seems familiar at all
One last thing… you can hire an expert… but remember- no one’s a guru… we’re all born crapping ourselves (We’re all human).