How to know what to do with your life…

business, Get to know Ori, Information, Inspiration, Marketing Lessons, opinion, rant 23 Comments »

“Hey I just wanted to ask you how you knew what you wanted to do with your life? I am a 24 year old female and have no idea what I want to do career wise. I am intelligent but don’t know what I am really good at and get frustrated easily working for other people. I have tried MLM and IM and really love it but haven’t made any money so get demotivated very quickly. I am so just wanted to know if you have any tips on how to change the path I am taking.”

I thought the reply was something that anyone can benefit from, regardless of age or occupation, so I’m posting it on my blog.  I suggest you share this- someone will appreciate it.

It’s a patented multi-step process that took me years to perfect, but I’ll share it with you, ’cause you seem cool.

Step 1: Read the rest of this entry »

Breaking in and installing a store

business, Marketing Lessons, rant 3 Comments »

I saw this the other day-

Silly, right? Crappy acting, and the concept– “Yeah… like someone’s going to break into my house and set up a computer store in my living room just so I can pick out which one I want. Are they going to clean up afterwards?”

But I thought I realized I had to share it, because the concept is NOT that ridiculous! In fact, it’s important for your business.

No, I don’t mean you should get a Windows 7 PC, it’s not about that at all.

There are three sides to this: Read the rest of this entry »

How to extract your video from a stream of videos

business, events, Get to know Ori, Information, Inspiration, Interviews, Marketing Lessons, Tutorials, video No Comments »

The other day I spoke at the 140Conf in Des Moines. Here’s my presentation:

The thing is that the organizer doesn’t have the footage for the event for another week… and when she does get it, she’ll have to slice it up, and then upload it… Having worked with other events, I know that she’s probably going to get hammered with requests for “Can I get my video so I can put it on my public speaker page?”

Since I’m a fan of the 140Conf and everything they do (Google Jeff Pulver – the dude is amazing!), I made a tutorial on how to cut your individual clip out of the live-stream, so you can have it and use it right now… that’s where the above clip came from. You can also use this method to record a live-stream (this particular example is using a playback… but you can use this for a one-time event.. like you would use a VCR / DVR).

So, here’s the stream:

And here’s my tutorial:

Now.. just a side note– this stream was donated by the company… You should consider if the event you are capturing from is copyrighted… so.. just watch out with that.

Get your Skype superpowers

business, Information, Interviews, Marketing Lessons, Tutorials No Comments »

Skype is one badass application. If you don’t have it… get it, now. Out of the box it lets you text chat, send SMS (text) messages, send files, call other Skype users, call phones, send files, and it even has fun hidden smilies to amaze your friends with (my favorites are (Y)(finger) and (mooning) ).

However,  there’s more to using Skype than just being able to give your friends the finger while sending them a file (the file sending is pretty great, because it will resume files if you get disconnected, etc). Skype is a powerhouse of productivity… especially with a little help. Read the rest of this entry »

Rebecca Black bad — transformation of the web.

humor, Information, Marketing Lessons, music, News, opinion, party, rant, video 1 Comment »

Rebecca Black and Ice Cube star in FridayOne of my couches / buddies Jason Moffatt just did an epic thing.  Despite being a surfer, and loving La Jolla, he moved to LA to participate more in comedy.  Originally he took the comedy bootcamp just ’cause he wanted to… thought it might make a good blog post (We’ve all done crazy things for that reason, right?).  Well, doing things on a whim often leads to amazing things.

Jason  is funny, and fearless, and smart (He has experience in selling magic tricks at bars, he was a PI, he is a marketer and copywriter… many of these things combined let him be confident, and know how to read people, and know what to say…. plus he has more street smart than most people I know– and that’s a lot of people), so he was a natural at this. Here is his first show!

I was lucky enough to get to be there in person to show support for a friend. There’s not much better than being able to show support for your friends in their big dreams. Jason is also the only other person I’ve ever met who’s taken shrooms and gone to a stripper club (his experience sounded way more painful than mine).

Anyways….not only was he funny, but his marketing superpowers are able to help these comedians– Louie Anderson and Kyle Cease. Jason has been out to Vegas a few times since to hang with Louie. How cool is that?

So… as I started this post with, Jason gave up the peace, quiet, and beauty of La Jolla to go to LA to work on comedy with Kyle Cease. I know he’s going to crush it!

The other day Jmo posts “Check out this spoof that we just filmed for Rebecca Black’s Music Video, Friday” –And he posted this video.

Ok… cute… funny…. but I didn’t see the original, so… I googled it, and here’s what I found…. Good luck watching the whole thing- *shiver*

I couldn’t watch the whole thing.. But heck, I’m not her demographic, right? I think it’s intended for teenagers. This girl is in 8th grade after all.
Well, at the time of writing this blog post (Saturday the 19th, 11AM CST), she is approaching 22 million views! Read the rest of this entry »

Alternative Presentations that Kick serious Ass!

business, design, Information, Marketing Lessons, Tutorials, video 2 Comments »

My own techniques for creating presentations that stand out from the competition and get the clients’ attention every ttie… which turns into more sales, so you can have more time to do the work and enjoy life, rather than trying to sell more.

Originally I recorded it for my consulting clients only… but screw it.. I want EVERYONE to have more sales and more fun! So… enjoy, take action, and share the wealth! Read the rest of this entry »

Ideas On Retainer is coming!

adventure, announcements, business, design, events, Get to know Ori, Information, Inspiration, Interviews, Marketing Lessons, Tutorials 1 Comment »

The Ideas On Retainer logo - a lightbulb over glowing designy stuffI’ve conquered a lot of fears, and grown my comfort zone. I’ve studied thousands of hours on so many topics, and met with so many different people. I suppose you could call it my life’s work.

Now I am going to have to deal with the fears that I’ve let push me over to not committing. Check out Ideas On Retainer— coming January 1, 2011 after the hangover wears off.

I even like my new logo that I designed :)

Couch Surfing Ori stickers are here!

announcements, design, Marketing Lessons, product review 4 Comments » stickers in black

Nothing says you're cool like having one of these on your laptop

They have arrived! After four years of traveling and turning strangers into friends, my logo can now be had by you!  That’s right! Couch Surfing Ori stickers are here! 

A day that you will never forget – The Beatles on Itunes

business, Information, Marketing Lessons, music, opinion, product review, rant, Scam Warning 2 Comments »
Apple's itunes announcement on its homepage

Apple thinks you are a tool

Apple is the king of marketing and creating hype.  Their technology has changed the world.  Their style has made technology simple, and pretty.  And now, they think that we are all fools. Me personally, I am waiting for the youtube itunes video of the person who came up with this latest scheme getting executed by firing squad.

Yesterday had all the tech sites wondering what Apple will announce today, as their home page announced with poor grammar that “Tomorrow is just another day.  That you’ll never forget.”  I gotta admit, with all that they’ve done, I too was curious what their announcement will  be.  What will they have people lining up around the block for this time?

Apparently, all the hype was to announce that the Beatles are now on iTunes.  Seriously?  That’s it?  That is worth shutting down the Apple home page for?

For those who were not aware of it Read the rest of this entry »

Pretzel Crisps – Incredible use of social media.

business, Information, Marketing Lessons, product review, video 4 Comments »
Ori Bengal holding up the Pretzel Crisps gift bag.

Check out my Pretzel Crisps Gift Bag

Many people see a marketing technique, and use it in a spammy way. I bash my clients when they use spammy methods, and I help them come up with more engaging methods. Here is some wonderful use of Social Media by Pretzel Crisps.  Just watch the video, it explains it all:

Actually doing something

business, good deeds, Inspiration, Marketing Lessons, rant 4 Comments »
dolphins getting slaughtered in japan

dolphins getting slaughtered in japan

23,000 Dolphins get slaughtered each year.  I wrote about this when I saw The Cove. But while writing and “getting the word out” is a good start, is that enough?

In this day and age, we get flooded with causes– and we have more opportunities than ever to help.  But, what do we do about it?  “I posted a link to the Youtube video on my Facebook Wall!” is not really a huge investment, and probably isn’t going to get all that much accomplished.  Yet, that’s the extent of what most of us do.

I’m no activist.  I tweeted and facebooked about “The Cove” – which is how I had found out about this horrendous activity of dolphin slaughter.  I even blogged about it.  I know, I know… giant contributor to the cause, right?  Well,  Tim Burns (the brother of one of my insanely awesome couches, Rob Burns) watched the same movie… but instead of writing a blog, he really did something. He dropped everything and Read the rest of this entry »

My 140Conf Smalltown Presentation- Putting your small town on the map while having some fun.

business, Couches, events, Information, Inspiration, Marketing Lessons, Tutorials, video 6 Comments »

I was asked to speak at Jeff Pulver’s 140conf again.  This one was the first of his Smalltown series, helping people in small towns leverage the real-time web

I enjoy public speaking, and I like Jeff and what he’s doing, so I agreed, and then had to figure out what to present on.  I titled it Putting your small town on the map while having some fun”  –  the absolute best part was after the event when dozens of people from various small towns thanked me for helping them.  They said it inspired them, it gave them solid ideas, it was fun, it was really helpful.

That’s who I wrote this for, so… that meant a lot.  Anyways- enjoy the presentation, and leave a comment with your thoughts… I’d love to know what you thought of it. If you like it, share it.

Blog World and the 140Conf Roadtrip

adventure, business, Couches, events, Get to know Ori, good deeds, humor, Inspiration, Interviews, Marketing Lessons, photography, travel No Comments »

The World's Largest Truck Stop

I just drove from Las Vegas (Sunday 1pm PST) to Detroit, Michigan (8pm EST Tuesday). It’s about 2110 miles.  I want to tell you how crazy Blog World was in Vegas.  I’ll try to do a short version, though being short-winded is not my strength.

Vegas: Fun! Tons of friends from all over the world.  Met new ones.  I love memorable meetings- When I met Deb, it was at a club, and Kate said “Give her a foot massage” “Ok” – so.. I’m on the floor at this club, this woman is writhing in pleasure, and that’s when we made introductions.  We’re great friends now.  I even danced!  A lot!  Like, pick the girl up, swing her around, Salsa, Cha-Cha, swing, hip-hop… who knew?!  I wasn’t even drunk.  Good mood can make a huge difference.

Read the rest of this entry »

Crash My Couch Contest – Win 4 Hours of consulting!

adventure, announcements, business, Couches, events, Marketing Lessons, travel No Comments »

Ok, I am packing up right now to go to Vegas for Blogworld.  I have no couch lined up because I want to see what happens when I have a contest, to bribe people to get the word out.

It’s a 4 hour drive, and I’m looking to find places to stay until Sunday morning.  Do you think I’ll have a place to stay for tonight by the time I get to Vegas? We’ll find out!

People are always inviting me to stay at their places, all over the world… sometimes they Skype, sometimes email, sometimes IM, sometimes Twitter, sometimes Facebook, sometimes Myspapce.  Sometimes they just tell me when they meet me.  So, I’ve created Crash My Couch(though that’s not the contest page) – a site where people can fill in the form, tell me a little bit about themselves, and now I’ll have a database of where people are, and what they’re about.  This way as I travel, I can contact you when I get to your neck of the woods.

So, to put that site to the test, and to get the word out quickly that I am looking for cool people to stay with during Blog World (I’m not going to the expo, just the parties), I am bribing you with 4 hours of my consulting time.  Check out my services page, to see all the massively valuable things I can do for you.  You may even recognize some of the people I’ve done things for already.

At Blog World I’ll probably be working on my laptop during the days, and going to parties in the afternoons and nights to meet some of the cool people that i have chatted with on Twitter and Facebook to take our connection a step further.  Everyone I stay with will get a few headshots by me (check the photography link at the top).

So, sign up!  It’s easy!  Seriously… uber easy, go to the BWE 10 contest page for full instructions.

By the way, the drawing will be held electronically (by this incredible contest program I’m testing, not by me) on Sunday morning!

[contest_fb_comments contest_slug=”bwe10″ width=”520″ numposts=”25″]

The stars are aligned…

adventure, business, Couches, events, Marketing Lessons, party, travel 6 Comments »

There is no witticism or bad pun here, this is just an update on where things are going, some life lessons (that can be practical for everyone), a new toy I got, and that sort of thing. So read on, pass it on, and I hope it adds value to your life. Oh yeah, stay till the end, ’cause there’s a funny story about some federal agents patting me and my friend down for drugs! Read the rest of this entry »

Remember “Seven Minutes In Heaven”? This is WAY better…

adventure, business, design, Get to know Ori, Information, Inspiration, Marketing Lessons, photography, video 21 Comments »


So what is it exactly that you do?

That is the question I get asked most often.  Not because it is standard, but because people look at my odd business card, and find out that I’ve been couchsurfing for over 3.5 years.  “And you make money by couchsurfing?”

I have not really shared what exactly I do, until now! Read on! You may be surprised how I can help you, the people I have helped and how I have helped them, and WHY I am sharing this with you now! (In that order) Read the rest of this entry »

No Catch – Just thanks

business, design, good deeds, Information, Marketing Lessons, Tutorials 7 Comments »

Daniela Perez - South Florida Glamour Model

This post is about what just happened with one of my models… but keep reading, ’cause it also explains some neat marketing stuff.

What does it say about the world we live in, when you do something nice for a friend, but they have a hard time trusting that there’s no catch?

I’ve been off the grid.  I’m supposed to be working on my book, but the people I’m spending time with have inspired me back to the business side of things. I’m a closet workaholic!

See that image below?  That’s what I’m working on.

A series of Photoshop and Photography DVDs.  I’ll post more about those very soon, this post is about Daniela. Read the rest of this entry »

Superb use of Social Media- Wheat Thins!

business, humor, Marketing Lessons, video 1 Comment »

A box of wheat thinsI teach clients how to improve their social media, but I haven’t blogged anything about it in a while… but this, I could not resist.

One of the first things I tell everyone is to monitor your brand– use Google Alerts, use — whenever someone talks smack, provide good customer service.  When someone talks nice, reward ’em.  Well…  here’s an awesome example of that:

Tabitha Hancock (@fox_girl313) posted , “AAAHHH Im outta wheat thins… Mi life is officially over,”- and Wheat Thins brought an entire giant palette of wheat thins to her house.

Read the rest of this entry »

I am Siddhartha! Not your average book review!

Get to know Ori, Information, Inspiration, Marketing Lessons, misc, opinion, product review, rant, summary, travel 4 Comments »

A picture of Siddhartha's friend

I’m  warning you in advance, this is not your mother’s book review (takes me a tiny bit to get warmed up)! It has a lot of really personal stuff from my life as I reflect on the book, and is discussed in my fun (and language filled) manner.

Siddhartha, by Hermann Hesse is a book that does not fit in my normal reading list. As with all things in my life, this too has a fascinating story and reflection.

It all started with Jaime. Read the rest of this entry »

A wedding of squirrels

adventure, Get to know Ori, humor, Inspiration, Marketing Lessons 5 Comments »

Two squirrels getting marriedMy friend Robert had gone skydiving, so that was a conversation piece.  I asked Sheila “Have you gone skydiving? “Of course!” pause… “Have you?” “Umm of course!” as if it’s an insult that someone had to even ask!

The conversation then shifted to whether the skydiving was performed solo, or tandem.  If you haven’t gone, it’s really safe, part of that reason is because you go tandem, which means that there’s  an instructor strapped to your back, and they deal with the boring stuff… like landing, packing the parachute, and making sure it opens if you screw it up. If you want to jump on your own, it costs you about $1,800, and requires about 18 jumps and some tests.

Sheila, Robert, and I had all jumped tandem.

I added that I WILL get certified and go solo, because it is Read the rest of this entry »

How to screw BP

humor, Information, Marketing Lessons, News, opinion, rant, Scam Warning 2 Comments »
Sponge Bob Square Pants died in BP oil spill

Sponge Bob Square Pants died in BP oil spill!

Here’s a fun one to share with your friends!

British Petroleum has a gag order on their staff.  During this cleanup, no one can tell you what’s really going on.  So… all those dead animals, all that failure on stopping the flow of oil…. yeah, they can’t

Click this to see BP's "Oil Spill" ad

talk about it.  Additionally, BP is paying for sponsored ads, so whenever you search for a term like “Oil Spill” their ad shows up at the top, like so (see image on left).

Their BP ad (the one with the yellow background) costs them money for each click.  It takes you to their page, where they get to present the information however they want to… i.e. “BP cares, loves you, are the good guys, and are really making the world a better place…. and a little oil in your sea food is good for you!”

Now, I may be paraphrasing a little bit, but you get the idea.

The sad part is that millions of people do not know that it is an ad.  They search for “Oil Spill” (or any other term relating to the worst ecological catastrophe in history), they see “BP”, click on it, and think they are seeing the real news, and thus believe it.

So, to show BP that this campaign is just a waste of their money, and that people are smarter than that, just keep searching for Oil Spill, and clicking on BP’s ads!  Then just hit the back button on your browser, you’re back in the Google page, and you can click again… rinse and repeat!

Send your friends to this page! With enough people doing this, maybe BP can invest their resources into cleaning the environment, rather than just trying to bully us into thinking that everything’s peachy.

Here! I’ll save you the effort– Just click here, and it will take you to a Google page where you can click on oil ads.

Have fun!

Renting a Roach Suit – Photos and Video

adventure, business, Get to know Ori, good deeds, humor, Marketing Lessons, photography, video 4 Comments »

Couchsurfing Ori as a RoachIf you want a quick dose of happiness, rent a roach suit.  I rented a roach suit! Then I wore it to go to the grocery store, and showed up at a few friends’ offices. Here’s my story (Pictures at the bottom)

It was a great day indeed– I refused to go to sleep until I finished this custom Twitter Background for someone, and when I woke up, it was to an e-mail saying how much the work rocked.  Then I got to see my buddy Tex… Well, actually, it’s Dave Bredesen, but I always called him Tex ’cause when I met him, I was living in Florida, and he was living in Austin.

He did always tell me that I’d love Austin, and boy, was he right!  Actually, how we met is entertaining.  It was at Read the rest of this entry »

The Idea Off – tell a friend!

business, couchsurfing radio, events, good deeds, Inspiration, Marketing Lessons 6 Comments »

A younger gentleman contacted me that I’d make a good role model.  I love helping, and he did find me on — contacted on FB.  I went with it.  I listened to his stories, gave feedback in full honesty about my past, my experiences, and my answers to difficult questions… even one like “Should I go to college?”

ENTP’s are often the world’s artists…. yes, Seth Gofin’s Linchpin states that art is when you put your gift into what you are doing, so accounting can be art… it’s problem solving, navigating without a map, and working on the edge of the box.  But ENTP’s are the troubled ones that can do anything.  We know we can do anything, and thus we bounce around between anything.

We’re pretty popular in advertising… come up with creative ideas, fight deadlines, show diversity, emphasize with a brand or logo.

I gave all my answers for everything– the lessons I’ve learned in life. These are not the, but give you a sense of some.

Move away from negativity, move towards the positive stuff….. sometimes easier said than done.  This can mean reading a book that bores you, or helping someone without getting anything back.  It can – and ofte does – mean having to fire your friends that are losers.  Yeah… I wrote it… and for your question of “Who is he to judget?” screw what I think… what do you think?  It’s proven…. you are the average of the 5 people you spend the most time with.  Income, fitness, optimisim, negativity, sarcasm, love, success– everything.

So, a loser is someone that’s holding you back.  Someone who’s not taking chances, or willing to pursue their own dreams and goals.  Someone who is fine with settling, and always talks shit about your dreams.  Ditch ’em, and get mentors; people that inspire you to do better.  People who have already done what you want to do.  Learn from other’s mistakes… it’s much cheaper, trust me.

One thing I’ve learned is that five years from now, most everything that will have changed in your life is who you spend time with, and what books you’ve read (what you’ve learned… I do a lot of audio books / videos).  I was told that everything I said resounded as right…. Others weren’t able to connect on the same level.  Cool, I can help.

The books I suggested were Tim Ferriss’s The 4 Hour Workweek, Dale Carnegie’s Win Friends and Influence People, and Strengths Finder 2.0.

TJ took action, and got all 3 books.  I continue to help when people take action.

He said his strengths were:

Mine are:


I’d say it sounds like he chose a role model pretty well.  I’m not talking about what my life’s been, but rather that we’re both ENTPs with 4 out of 5 overlapping strengthsfinder results.

“One day, I would love to meet you and work with you because I have noticed that you do not have Ideation listed as one of your top 5…I feel this is one of my greatest talents and I feel like out of all of them, it is what makes me stand out the most as an individual. I have endless, endless ideas. They come from everything I lay eyes on. If you used your talents and skills to help me launch them…We could make a shitload of money. A shitload. I have ideas for practically anything you can imagine….businesses included. Implementation is difficult for me though, because I have very little resources at the moment, a huge roadblock for all of my ideas is capital. This could be easily overcome if I could tap into your network….What do you think?”

Well… I value my network.  It’s my most priceless posession.  You!  Reading!  Your time and attention, and teh people I couchsurf with, do business with, go on adventure with, call friends…. It’s what I value in life.  So… to just prance into my life and say that you want access to that is balsy.  I encourage it.  Game on.  But ideation?  I don’t feel attacked, but trust me in saying that just ’cause it’s not in my top 5, does not mean that I do not posess the skill.

In fact, ideation is one of my most noticeable skills.  I can come with more uses and solutions for things than most anyone I’ve ever met.  Let’s see what he’s got.  That, and I know what motivates ENTPs :)   We’re a competitive bunch…. and we both have the self-assurance strength, and futuristic, so of course, we’re both going to think that we’ll win anything.    So, I challenged him…

This Monday at 11pm EST, on my weekly BlogTalkRadio show, Couchsurfing Radio, there will be an idea off!

40 Minutes of the show will be dedicated to this (Everyone still wants to know what’s up with Jason Moffatt’s cliffhanger about the Maori Healer (here’s a pic of the guy:

Maori Healer at the longevity conference

One of the Maori Healers at the Longevity Conference


The 40 minutes will be split into 8 minute segments… 2 minutes of the person with a question explaining it, then each of us gets 3 minutes.  Part of the 1st 20 minutes will be to decide which questions will be answered.  We could do 5 of these, but I doubt we’ll stay to 3 minutes each :)  When ideating, it’s easy to get lit up, and want to just keep going on ideas.  If something truly rocks, then we’ll keep it going.  So, we will solve 4 people’s problems.

Leave a comment with anything that you need ideas on. My strengths finder results can be found at this Blog Post on Happiness. Please share this with friends, so we can really solve people’s problems.  I charge a lot of money to do this for your company… so this is your chance to get consulting for free.  What’s not working? What would you like to do?  What’s working and you’d like to improve?  Personal? Business? Social Media? Fitness? Music? Eating? Humor? Connecting? Dude- pick a question, post it as a comment.

Which question would you like to see answered? Comment about that?  We’ll decide based on comments that have been posted by Monday night.  I know what I Can do, and I”m constantly told how helpful it is.  Let’s see what TJ has.  If he kicks ass, maybe someone will want to hire him for his creativity and ideation, which he says is a large value component of who he is.

Leave a comment, and hopefully we can give you just the idea you need.

Tito’s Vodka and Social Media saved me from being stranded at SXSW!

Marketing Lessons, photography 4 Comments »

So, I’m shooting photos at SXSW, and have a schedule. I noticed I was on fumes… for a while…. and the engine sounded different even! I was trying to find a gas station downtown with the last of my fumes (Oh yeah… traffic made for really long fume-consuming drive), ‘cept there was  no gas station!

Kathryn to the rescue

My hero to the rescue... with a bundt cake

I get antsy if I can’t make it on time (early) to anything I need to shoot.  I decided to F**k it, I’ll get gas somehow later. Park now, figure out car later.

I sat down, shot photos of the panel, and sent out this tweet “Oh yeah! My car’s on fumes. Will trade 1L of Tito’s Vodka + portrait to the person who can bring a good size gas canister w/ gas. Dm me”

I had to shoot until 6.  I got to my car at 6:20, and had Kathryn already parked near mine, gas container at her feet, and a home made bundt cake wrapped in shiny aluminum.  I guess you can insert a knight in shining armor joke here, right?

I had multiple people offer to rescue me.  The funny thing is that Kathryn was in the audience when I was lecturing at Social Business Boot Camp the other week, in Dallas.  She had engaged me on twitter to get my thoughts on her 1st blog post– go check it out, and comment your thoughts about how shy people can engage.  I left a long comment, or two… and then gave her a few things to change on her site to make it more personable (permalinks, gravatar, admin nick, etc).

The interesting thing is that she claims to be shy.  We never actually spoke at my lecture.  The only reason we spoke was on twitter, when she tweeted me.

Now, if her day had gone as planned, she’d already been parked, and would not’ve left the garage to go get me gas.

I just think it’s awesome that through social media, you can solve problems such as being out of gas… in a fun and creative manner.

Today at SXSW’s Booze-bloggers panel presentation, Elizabeth Bellanti was talking about what a cult following they have, and how Tito’s Vodka has grown because of people talking about it…   I told the story of how I discovered Tito’s Vodka, and she told the panel that I was highly responsible for their social media success.  *blush*